After studying sociology in Hamburg and working in marketing, Anna Graf discovered her love for decentralized communities and started as a consultant for various NFT projects. She is always looking for sustainable solutions connecting real life and virtual experience. As Director NFT at MISA she onboarded traditional artists and collectors to the space and spread the word about the democratization of the art market and opening it to a wider audience including NFTs, physicals and fractionalized ownership. As a speaker on various events she brings people together and educates. Now at Arvato Systems - being part of Bertelsmann (Penguin Random House, RTL group, BMG) - she is building the foundation for mass market adoption of NFTs also from the media side.